Brand Strategy Secrets: How to Create a Buzzworthy Brand on Any Budget
Name:
Brand Strategy Secrets: How to Create a Buzzworthy Brand on Any Budget
Date:
April 3, 2014
Time:
7:45 AM - 9:30 AM PDT
Registration:
Sorry, registration for this event has been closed.
Event Description:
Brand Strategy Secrets: How to Create a Buzzworthy Brand on Any Budget
Work smarter, not harder. Discover the secrets of effective branding and how following some simple rules will ensure that all of your marketing and sales efforts are more targeted and effective than your competition. Brand is more than just a pretty logo and actually impacts your bottom line. It is your core promise, personality and value you deliver to customers. Branding effectively and connecting with customers isn’t about how much money you spend, but about how clearly and consistently you communicate the right message through everything you do. You’ll learn how to build a brand to inspire loyalty, increase sales, outrun your competition and make smarter marketing investments.
Attendees will:
Maria is a brand strategist, speaker and author of two books, including Branding Basics for Small Business, which has helped countless businesses attract new customers, differentiate from their competition and grow their bottom line as a result. Her business, Red Slice is a brand consultancy and blog that serves small to mid-sized businesses, start-ups and solo-preneurs.
She has delivered wit and wisdom-filled keynotes/workshops for the Seattle Chamber, SBA, The New York Times Small Business Summit, BlogHer and Women Business Owners, The Puget Sound Business Journal (just to name a few). Media appearances include MSNBC, NPR, Entrepreneur Magazine, Seattle Business, The L. A. Times and ABC News.
Work smarter, not harder. Discover the secrets of effective branding and how following some simple rules will ensure that all of your marketing and sales efforts are more targeted and effective than your competition. Brand is more than just a pretty logo and actually impacts your bottom line. It is your core promise, personality and value you deliver to customers. Branding effectively and connecting with customers isn’t about how much money you spend, but about how clearly and consistently you communicate the right message through everything you do. You’ll learn how to build a brand to inspire loyalty, increase sales, outrun your competition and make smarter marketing investments.
Attendees will:
- Discover what brand really means – and the 3 crucial ways it matters to your bottom line.
- Learn the difference between branding, marketing and PR to ensure you’re spending money in the right places with the right expectations
- Learn about the 10 key questions to building a strong brand strategy
- Avoid the 2 biggest branding mistakes that businesses make
- Discover how to apply the brand strategy “inside and out” to better connect with customers, employees and partners.
Maria is a brand strategist, speaker and author of two books, including Branding Basics for Small Business, which has helped countless businesses attract new customers, differentiate from their competition and grow their bottom line as a result. Her business, Red Slice is a brand consultancy and blog that serves small to mid-sized businesses, start-ups and solo-preneurs.
She has delivered wit and wisdom-filled keynotes/workshops for the Seattle Chamber, SBA, The New York Times Small Business Summit, BlogHer and Women Business Owners, The Puget Sound Business Journal (just to name a few). Media appearances include MSNBC, NPR, Entrepreneur Magazine, Seattle Business, The L. A. Times and ABC News.
Event Media:
